Home Builder Uses Pinterest to Attract Female Buyers

With women making the majority of all home buying decisions, it should come as no surprise that more home builders are concentrating their efforts on attracting the female demographic to their doorstep. In fact, Pennsylvania homebuilder Keystone Custom Homes is taking a female-centric approach to marketing with their latest Pin-N-Win sweepstakes.

While Pinterest's users are 30 percent male, we can all agree that the site predominately appeals to women. And, along the same line, 11 percent of all Pinterest boards are in the home decor category, making it the number one category for pinboards overall.

These factors are just a few reasons why Keystone Custom Homes has seen such great success with their sweepstakes. Since launching on May 29, the builder has attracted nearly 100 entrants, 140 new followers and more than 500 Facebook likes.

Now through July 5, you too can enter to win a $500 Pottery Barn gift card from Keystone Custom Homes. To enter, follow these simple steps:

• Follow Keystone Custom Homes on Pinterest: www.pinterest.com/kchhomes.

• Name a new pin board “My KCH Dream Home.”

• Re-pin the sweepstakes image located at www.pinterest.com/kchomes/my-kch-dream-home to the board.

• Repin at least five images from Keystone Custom Homes’ boards. Images should vary and include exteriors, kitchens, family rooms and master bedrooms.

•  Include #mykchdreamhome in the description of each pin.

• Once the “My KCH Dream Home” board is complete, post a comment with the link to it under the pin located at www.pinterest.com/kchomes/my-kch-dream-home.

To learn more, visit www.KeystoneCustomHome.com or call 877-513-0385.